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US Expansion – Consulting for Diagnostics and Life Sciences Industries – now part of axiVEND

We provide assistance with expanding your business to the US market.

You likely have success in Asia or Europe, and are now considering expanding your sales to the US.  There are many strategies to consider, but in all cases, having someone on the ground in the US is priceless.   Strategies may involve evaluating range of approaches from testing the market to searching for an established strategic partner or M&A candidate.

To test the market, you may want to consider exhibiting at a few trade shows.  However, cultural expectations vary considerably for Asian, European, and North American booth designs.  Furthermore, beyond the design, the messaging and human interactions are also quite different.  For a successful test, it is critical to get the experiment done correctly.  We can assist with all aspects of your North American trade show experience.  Based on the findings, we can then help formulate an expansion strategy that makes sense. 

You might have had some activity in the US Market already and are now looking for the next step. To grow in the US, you may be looking at opening a US subsidiary, finding a strategic partner, looking for potential match for an acquisition or merger.  We can help you through this process. 


US Market